Destigmatising resignation, one fresh start at a time.

By analyzing EXIT's current situation, as well as its competitors and market insights, we were able to identify potential underlying issues.

• Trust Issues: Users are skeptical of the legitimacy and reliability of "resignation agency" services.
• Low Brand Recall: EXIT fails to be the "go-to" solution when users decide to quit.
• No Post-Resignation Support: The service ends at quitting, ignoring the user’s next career steps.
• Lack of Emotional Support: The experience is cold and transactional, ignoring the emotional stress of leaving.

EXIT operated purely as a functional emergency exit because its platform focused heavily on price, logic, and efficiency rather than emotional support, leaving users with a cold, impersonal experience that lacked a visible brand story and purpose.

People are shown in natural, unposed moments walking in the city or waiting at a station to keep the focus on real-life storytelling rather than staged visuals. Faces are often hidden, allowing viewers to see themselves in the story.

When people think about leaving a job, they often face an uncertain future. By asking, "What would you do next?", this campaign shifts the focus from fear to possibility and positions EXIT as the first brand people think of when deciding to quit and start a new chapter.

Created in collaboration with TeamLab, this immersive experience redefines resignation as a positive step toward a new beginning through reflection, art, and future vision.

• Write your emotions: Write worries, struggles, or things they want to let go of on colorful balls at the first room.
• Look back on your path: Enter an immersive space where colorful light patterns bloom beneath their feet with every step.
• Break Out Moment: Throw colorful balls onto an infinite canvas. As they hit, the negative words you wrote shatter and transform into vibrant paint.
• Draw Future Canvas: Write your dreams and future goals on a large canvas. Then walk toward the final door, where the message "WHAT'S NEXT?" awaits.

The core idea of the brand identity is to redefine what "EXIT" means. Instead of seeing it as a way to escape, we reimagined it as an entrance to a new future—a gateway to the next chapter of your life.

The logo functions as a bridge and also EXIT itself becomes a gate to a new world, visually splitting to represent the transition from "Ex" (the past company) to "It" (the path). Through iconography like pinwheels and fans, the visual language evokes a sense of "feeling the wind" a gentle push toward growth and new beginnings.

Use natural, candid photos and custom graphics to create a friendly and soft visual style. This approach makes the brand feel approachable and personal, aiming to provide a warm experience that supports users as they move toward their next chapter.

Imagined where our users go and what they use in their everyday lives, aiming to make the brand a natural part of their world. By creating tangible items they can wear and interact with, we offer a warm experience that goes beyond a service.